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What India Takes Offence To : ASCI reveals six major triggers in adverts

Mumbai: In recent times, several advertisements have faced controversy with various individuals or groups objecting to them. There is also a growing trend of ads and brands getting trolled on social media when people take offense to a particular message or depiction. Given the sensitivity of our times, the advertising industry has had its work sharply cut out.

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Hurt religious sentiments among major triggers for ads found offending in last 3 years: ASCI - Jammu Kashmir Latest News | Tourism

Hurt religious sentiments among major triggers for ads found offending in last 3 years: ASCI - Jammu Kashmir Latest News | Tourism
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Hurt religious sentiments among major triggers for ads found offending in last 3 years, says ASCI

A feeling of there being a conspiracy against their faith within people about "hurting religious sentiments" was among the major triggers for complaints against advertisements in the last three years, according to a study by ASCI, the self-regulating body for the industry. Campaigns deemed to be "crossing cultural boundaries" by mocking what is considered sacred and those

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