PHOTO:
John Baker
According to 451 Research, location-based data can help marketers and brands provide better experiences for customers, even today. With location information, brands can offer personalized coupons, rewards and/or promotions based on location along the customer journey. Beyond that, brands are exploring using location-based data to help make customers interactions easier and safer.
Nearly 77% of consumers presently have location-based services turned on, 35% of which are always turned on, with the other 42% turned on only for specific apps.
Below are six ways brands can use location to improve customer experience (CX).
1. Offer More Exact Pricing
âOnline retailers can take advantage of location data to automatically source the most cost-effective option for shipping to a customer, calculate the taxes that the customer needs to pay on top of the item cost and provide an estimate of the item price in the customer s local currency if the customer is shopping