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Coca-Cola, Kohl s among companies paring shopping choices | Money

Plenty of retailers and suppliers are reducing the variety of their offerings to focus instead on what they think will sell best. Stew Leonard’s, a supermarket chain, now has 24 cereal flavors or types, down from 49 in 2019. Coca-Cola has discontinued half its drink brands to 200. Many businesses have decided less is better, justifying their limited selection by asserting shoppers don’t want so much choice. It’s also more profitable for companies because they’re not carrying over as many leftovers that need to be discounted.

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Consumers Have Fewer Choices as Brands Prune Their Offerings

Companies are reducing the variety of offerings, from mayonnaise to cereals to cars, and instead focusing on what they think will sell best.

Little fallsNew jerseyUnited statesNew yorkPaco underhillMark lepperBob friedlandDavid berlinerTom kingsburySheena lyengarToddj vasosKimberly ribeiroEric otooleEdgewell personal care coConsumers have fewer choicesBrands prune their

Less Is More? | News, Sports, Jobs

NEW YORK (AP) How much choice is too much? Apparently for Coca-Cola, it’s about 400 different types of drinks. That’s why the beverage company recen

Little fallsNew jerseyUnited statesNew yorkTom kingsburyPaco underhillMark lepperSheena lyengarBob friedlandDavid berlinerEric otooleKimberly ribeiroToddj vasosEdgewell personal care coDiet coke feisty cherryBanana boat

Coca-Cola, Kohl s among companies paring shopping choices

Plenty of retailers and suppliers are reducing the variety of their offerings to focus instead on what they think will sell best. Stew Leonard’s, a supermarket chain, now has 24 cereal flavors or types, down from 49 in 2019. Coca-Cola has discontinued half its drink brands to 200. Many businesses have decided less is better, justifying their limited selection by asserting shoppers don’t want so much choice. It’s also more profitable for companies because they’re not carrying over as many leftovers that need to be discounted.

Little fallsNew jerseyUnited statesNew yorkTom kingsburyBob friedlandEric otooleKimberly ribeiroPaco underhillDavid berlinerMark lepperSheena lyengarToddj vasosEdgewell personal care coDiet coke feisty cherryBanana boat

Less is more? Consumers have fewer choices as brands prune their offerings to focus on best sellers | News, Sports, Jobs

Less is more? Consumers have fewer choices as brands prune their offerings to focus on best sellers | News, Sports, Jobs
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Little fallsNew jerseyUnited statesNew yorkKimberly ribeiroDavid berlinerToddj vasosAnne dinnocenzioTom kingsburyBob friedlandSheena lyengarEric otooleTom krisherPaco underhillMark lepperBusiness writers dee ann durbin