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1. The Texas Hammer There s only one place to start when it comes to local commercials. The ads for the personal injury law firm of Jim Adler & Associates are stuck in the heads of every Dallas resident with a TV or Internet connection. Adler appears in every ad carrying his special sledgehammer IN A HOLSTER because, of course, he s The Texas Hammer. Duh. And to his credit, the ads work because they always go viral and even once got an entire And now. segment on John Oliver s
Adler speaks with the confidence of a coked up high school quarterback just before he takes the field; his personal iambic pentameter requires him to emphasize the word hammer regardless of the context. Practically all of his commercials feature him and sometimes his son and law partner Bill Adler screaming near the top of their lungs at semi-trucks who are too frightened to run him down or even be in his presence. We don t know what semi-trucks did to him to when he was a kid, and frankly, we never