at state controlled tv or newspapers, they are being told the effects of sanctions will hurt the west more than they will hurt russia. the kremlin is prepared for all of the sanctions. and knows what to do about them. of course, though, russians can see for themselves that the country is becoming increasingly isolated. 0vernight we heard from major western brands, coca cola, that they are pulling out. you can see that already in the shopping centres, some stores have put the shutters down. and of course mcdonald s which is iconic for many russians because many of them saw it as symbolic of a new relationship with the west when they came here in the early 90s as the iron curtain collapsed, that has announced it is pulling out too. russian people can see that this is happening, but how they feel about it is very much down to the narrative they are being given. my suspicion is that as the
in moscow, it s the last chance to grab a mcdonald s before 850 outlets close their doors while the war is on. i like this food. mcdonald s decision in 1990 to open its first outlet in red square symbolised the end of the cold war. at the time, a big mac cost the average russian half their daily wage. other american brands followed, from coca cola to heineken and now they are stopping sales to russia. for ordinary russians, putin s war has thrown the third of a century of opening up to western brands like starbucks into reverse. but according to the ukrainian president, every little helps. translation: it is very simple. every penny paid to russia turns into bullets and shells, which are directed at other sovereign states. either russia will respect international law will not wage wars,
to new record highs, which will then lead to higher inflation already at its highest in 30 years. in russia, inflation is even higher and american owned restaurants from mcdonald s to starbucks are closing their outlets there. meanwhile, a russian owned private jet has been impounded at farnborough airbase. 0ur economics correspondent andy verity reports. in moscow it s the last chance to grab in moscow it s the last chance to gmba in moscow it s the last chance to grab a mcdonald s before 850 outlets close their doors while the war is on. i close their doors while the war is on. ~ , close their doors while the war is on. ~ , ., ., their close their doors while the war is| on. their decision on. i like this food. their decision in 1990 to on. i like this food. their decision in 1990 to open on. i like this food. their decision in 1990 to open the on. i like this food. their decision in 1990 to open the first - on. i like this food. their decision i in 1990 to open the first m
well, in terms of the public mood, there are still a lot of people here who believe what they are being told by the russian state media. for example, that ukraine has somehow been overrun by neo nazis who have been overrun by neo nazis who have been trying to develop a nuclear weapon and together with nato and america, threaten russia s national security. these are the kind of things they are being told constantly. in terms of the economy, things are changing. russia is now the most sanctioned country in the world and russians are starting to feel the effects of that in terms of the weakness of the rouble, in terms of restrictions that are being introduced in some supermarkets, restricting the amount of oil and sugar and flour that people can buy and in terms of big name western brands, companies and shops, which are suspending their operations here and disappearing from shopping centres. this is only the beginning of what promises to be immense economic pain for people here.
other american brands followed, from coca cola to heineken and now they are stopping sales to russia. for ordinary russians, putin s war has thrown the third of a century of opening up to western brands like starbucks into reverse. but according to the ukrainian president, every little helps. translation: it is very simple. every penny paid to russia turns into bullets and shells, which are directed at other sovereign states. either russia will respect international law will not wage wars, or it will not have the money to start wars. what will have rather of a symbolic impact is the decision to stop importing russian oil immediately. britain is only phasing it out by the end of this year, but many multinationals are saying they refuse to buy russian oil. crude oil is already up 65% since the start of the year, and because ukraine s s wheat exports are disrupted, the price of wheat is up 56%, and wholesale gas prices are up i73%. even though the uk imparts only a small amount of oil,