Years in real estate: 40
Number of offices: 4
What’s your secret to staying relevant in today’s ever-changing real estate landscape?
Knowing the numbers is extremely important whether it’s watching what is selling on a weekly basis or paying close attention to the social media posts that receive the most engagement. I also think asking our agents and their clients how we can best serve them on a regular basis is key.
How do you stay in touch with your clients?
That’s an interesting question these days due to COVID-19. It has been a challenge, but we’ve used Zoom effectively, and we also created an agent-only Facebook page. In addition, I’ve used SurveyMonkey and have created videos that are sent out to everyone on the team. One old-fashioned thing I’ve been doing is using an 11 x 17-inch agent roster to check off the individuals I’ve interacted with. This way, I have a visual of who I need to be purposeful about reaching out to during the week.