Rum’s journey to premiumisation 20th May, 2021 by Tom Bruce-Gardyne
Rum has had an uphill battle to be taken seriously by spirits aficionados. But now producers are determined to capitalise on a renewed interest in the sector and take the drink into the premier league, writes Tom Bruce-Gardyne.
First-year volumes of Brewdog Distilling’s Five Hundred Cuts Rum exceeded expectations despite a loss in bar sales
As lockdowns started to take effect around the world a year ago, Miguel Riascos, managing director and co-founder of Colombian rum La Hechicera, was braced for the worst. “Back in March [2020], the feeling was people were going to be extremely cautious and shrink down to brands they knew very well,” he recalls. “But what we’ve seen is actually the opposite. I think people can’t travel physically, so they are travelling through their tastes, and they’re looking to buy new brands from exotic places.”
Mount Gay’s mixed performance over past year
Article by
by Marlon Madden
One of Barbados’ leading rum producers is reporting a favourable performance in exports over the past year despite several periods of lockdown as a result of the COVID-19 pandemic.
At the same time, Managing Director of Mount Gay Rum Distilleries Limited Raphaël Grinosi said he was banking on a better sugarcane crop yield next year due to the recent ashfall from the La Soufrière volcano in St Vincent.
Grisoni told
TODAY’S Business that the COVID-19 pandemic proved beneficial to the overall spirits industry to some extent, explaining that despite the closure of hotels, bars and party spots locally, the consumption of alcoholic beverages among individuals remained steady.
Non-communicable diseases and the business sector
5 Hrs Ago
People of all different demographics and geographical regions are affected by NCDs. In Caribbean countries, heart disease accounted for the highest percentage of deaths (13 per cent to 25 per cent), followed by cancer (eight per cent to 25 per cent), diabetes (four per cent to 21 per cent), and cerebrovascular disease (one per cent to 13 per cent). Compared to other sub-regions of the Americas, the Caribbean community has the highest probability of persons dying prematurely (between the ages of 30 and 70 years) from NCDs.
In 2007, Caricom identified four shared risk factors for NCDs to be addressed within the region: tobacco use; harmful use of alcohol; unhealthy diet containing the over consumption of salts, sugar and trans-fatty acids; and physical inactivity.
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