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Why did it take three years for Plantation Rum to change its name?

After announcing it would change its name in 2020, Plantation has now relaunched as Planteray Rum. db finds out what took so long.

Company renames Plantation rum after criticism over slavery link

Rum heritage trail could boost rum, tourism trade

Rum heritage trail could boost rum, tourism trade
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Caribbean rum brand changes name after links to slavery

The Voice reports that Plantation Rum will now be known as Planteray Rum, due to heavy criticism of the brand's name and it links to slavery that were highlighted during the Black Lives Matter protests of 2020. A popular Caribbean rum has been renamed after its original name was linked to slavery. Maison Ferrand’s Plantation…

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