Agents in most markets are operating in a limited inventory environment. For brokers, top agents keep an eye out for the next brokerage that will best position them for growth. They need to retain their team and find new talent. That’s why both agents and brokers need to expand their toolset to include rentals.
This brings us to the secret way top performers leverage rental listings for new business: sending their MLS feed of rentals to Apartments.com. We went straight to the source and asked the experts at Apartments.com for a deeper understanding of how it works and why it matters.