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Hair Damage and Repair Literature: Sweet Potato Sochu and Red Clover January 12, 2021 Contact Author Rachel Grabenhofer Close Sponsored 1 Allure magazine s article, Six Market Trends We re Calling for 2021.   The report underlines how consumers have noted an increase in hair fall and loss, whether due to season, stress or COVID-19, and are seeking hair growth products to use at home to combat these effects. In relation, hair nourishing and bond-building treatments are expected to increase according to McKinsey & Company s report, The State of Fashion 2021. Allure also highlighted the trend for at-home color care, in response to salon closures due to COVID-19 restrictions, and demand for color and maintenance products that are user-friendly and affordable. Multi-tasking scalp care, which emerged in 2020, is expected to continue into 2021 as well, as consumers take hair loss and maintenance into their own hands with products that ensure a healthy scalp, st

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