Like several other types of information technology developed in the recent past, quantum technology looks like a “strange new thing” with the potential to change our present and future. At CERN, this feeling is not new to us, as it is here that the World Wide Web was invented over 30 years ago. Today, quantum is a global initiative spread involving research centres, established companies and startups. CERN already has a long tradition of developing quantum technology, which has recently been complemented by the creation of the Open Quantum Institute (OQI). The OQI has been designed to become the societal arm of CERN’s Quantum Technology Initiative and aims to support projects that use quantum computing for the benefit of all. There could arguably be no better place to showcase this theme than the next Sparks! Forum, the public event designed to inspire curious minds to discover cutting-edge topics in science and technology that affect society. Its next edition, held on 16 Novem