THE owner of Tennent’s Lager has taken a minority stake in Innis & Gunn. London-listed C&C Group has invested in the eight per cent equity holding as part of a renewed partnership with the Edinburgh-based craft beer firm. The new deal, which builds on a relationship between the two players stretching back to 2010, includes a long-term incentive scheme, under which a number of additional shares will be available to C&C if performance targets are met. Innis & Gunn’s beers will continue to be brewed and packaged at Tennent’s Wellpark Brewery in the east end of Glasgow, as well as its Inveralmond Brewery in Perth.
The Drinks Business
08 January 2021 By Phoebe French
Liverpool FC captain and England footballer Jordan Henderson is teaming up with Budweiser this month on social initiative Team Zero. The campaign will see Henderson promote the brewer’s 0% ABV Budweiser Zero and the #TeamZero movement across social media. The project encourages fans to sign up by visiting jointeamzero.com to access discounts on merchandise and exclusive prizes, such as hospitality tickets to England home games and signed England shirts
Henderson said: “Sometimes, for all of us, deciding not to drink can give that extra focus and edge needed to succeed – and even if only during Dry January, it can still help you start as you mean to go on. I’d encourage everyone to join me in #TeamZero and let’s do Dry January with Bud Zero, together.”