Coles partners with the Heart Foundation to make healthy living easier
February 10, 2021 11:16
In its latest marketing push, Coles will be rewarding shoppers this month who make healthier options in-store with 28 days of deals and Flybuys points.
The promotion will also be supported by a host of new content, recipes approved by the Heart Foundation and fitness tips offered by Australia’s best athletes, including Olympic gold medalist, Sally Pearson.
It also marks the expansion of Coles’ partnership with the Heart Foundation, which kicked off in September last year with the launch of the Coles Health Hub in-stores that gives customers access to information on heart disease, recipes and tips on nutrition and exercise.
Olympic champion Sally Pearson has joined Coles and the Heart Foundation to help make healthier living easier and more affordable. As part of the Coles Healthier Living campaign starting today - 28 days of up to 50 per cent discounts on health food items, double Flybuys points and access to advice and recipes - world champion hurdler Pearson and some of Australia s best athletes will deliver valuable fitness tips. It comes after Coles joined the Heart Foundation to undertake its biggest wellbeing survey, finding one third of Australians rate their general health and wellbeing poorly.
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