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It s been another weird week in retail. ThirdLove launched a new campaign, Hawaiian Tropic debuted limited-edition bath bombs and rapper Macklemore released a golf apparel brand.
This, and more, in this week s retail therapy.
ThirdLove tells women they deserve better better bras
Valentine s Day is over. It s time to get over your ex.
For ThirdLove s most recent campaign, your ex is your uncomfortable bra.
ThirdLove s new comedic brand campaign encourages women to end their bad bra-lationships, citing internal data that over 70% of women wear the wrong bra size.
The ad depicts scenarios where fictional character Dr. Bar Bra holds a support group for women who have been personally victimized by undergarments that lack support or don t fit well, adhering to the brand s core promise to find the perfect fit.