Unite has announced that engineers at Weetabix’s factories in Northamptonshire will go on strike later this month over plans by the company to ‘fire and rehire’ them, which will result in pay cuts.
Last week, Twitter couldn’t stomach the idea of Weetabix and baked beans for breakfast. For brands, however, the viral moment signified an opportunity to showcase their personality and tone of voice. Today, Helen Gradwell, senior creative at Tangerine the agency behind Specsavers’ response explores how brands can ride meme culture successfully
The cerial brand shared a food combination on Twitter, causing an enormous backlash from companies, embassies, countries and many more. View on euronews