Canadian musical artist The Weeknd reportedly has agreed to be a partner in the group led by Toronto billionaires Jeffrey and Michael Kimel of the Harlo Capital
a recent hit featured two superstar musicians didn t actually include the two artists at all. now there are growing concerns about how artificial intelligence can generate chart topping songs. it sounded an awful lot like the world s best talent. nbc s steve patterson has more. it was the latest smash hit track from mega artist drake and the weeknd until we all learned it wasn t. it s artificial intelligence, anonymous creator, ghost writer 997 said he generated the artist s voices, fueling ai first viral hit, heart on my sleeve. we wanted to find out how it actually gets made.
reporter: and our ai drake regretting the pain that i am asked, redemption is what i seek reporter: very similar to the real drake. you used to call me on my cell phone reporter: how far should ai be involved in music less of is it morally or ethically right or wrong and more how can we better the technology so there is a fair and equitable system in place. reporter: streaming services eventually pulled heart on my sleeve but not before spawning 10 million listens. universal music group who represents drake and the weeknd says it has a fundamental and ethical responsibility to prevent the use of their services in ways that harm artists. you almost don t know where to begin with copyright and ownership issues because there really isn t a clear precedent for it reporter: is ai the next napster it s a threat to copyright, realistically. right now you can listen to ai kanye singing hey there