“Monetization of newer platforms is increasing,” Raymond James Kessler said.
Strong sales of the Oculus Quest 2 were highlighted by several of the analysts in updated notes put out after earnings.
Needham s Martin highlighted the company’s WhatsApp monetization, click-to-message ads on Facebook Messenger, Facebook Marketplace and Facebook Watch as positives in the quarter.
The first-quarter results for Facebook’s engagement with Shops were a positive for Thill.
“We are particularly encouraged by the Shops monetization opportunity, as one of our recent experts noted that posts with instant checkout have 3x higher conversion rates than non-shoppable posts.”
Facebook’s commerce business is in the early stages and bears watching according to Wedbush s Arounian.