With augmented reality hitting the mainstream, there are two primary types of AR being used in the world of marketing: app-based using image recognition and web-based (or browser-based), or WebAR. What’s the difference between the two? Is one better than another?
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Niantic On How Its 8th Wall Platform Is Making AR A Reality For More Brands thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Is AR Part of Your Holiday Marketing Strategy? adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.