alison kosik live at the stock exchange. before we talk about the changes for us, tell me about the deal. reporter: here s the deal. aol is buying that left-leaning huffington post website that you mentioned for $350 million. here s what web traffic marketers say. they say huffington post has pretty good readership and aol has a bigger reach. the fact is aol has been struggling. the acquisition is considered a bigger deal for aol trying to put its name back on the map because its traditional business model is in fact dying at this point. you know, it s really been buying up small companies, small web companies to create a new niche, as a leading news and content provider so it s really looking to ariana huffington to kind of bring it back into the fold and more as a relevant content provider. we ll see if that happens, brooke. here s how it relates to you and me and anyone watching and people are wondering with this merger, does it mean that when i click on hufpo ultimately i l