January 30, 2021
MILAN (AFP) – With dreams of the big screen but Internet in their veins, eight young Italian influencers are racking up followers as they spend their days in a Milan TikTok luxury loft.
Aged between 16 and 20, they sing, dance and pout against the backdrop of the duplex set up by content creator Defhouse as a star academy for the virtual world.
The 500-square-metre brightly painted loft has bay windows, a huge terrace and a jacuzzi – the perfect backdrop for short videos shared on the TikTok app.
Between them they boast 16 million followers, drawn by the dances, comedy and lip-synching accessed on the popular platform, although their address remains a closely guarded secret.
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TikTok influencers Alessia Lanza (left) and Florin Vitan stand in the kitchen of the ‘Defhouse’. AFP
Italy’s TikTok influencers live lavishly in Milan
Tue, 26 January 2021
With dreams of the big screen but Internet in their veins, eight young Italian influencers are racking up followers as they spend their days in a Milan TikTok luxury loft.
Aged between 16 and 20, they sing, dance and pout against the backdrop of the duplex set up by content creator Defhouse as a star academy for the virtual world.
The 500sqm brightly painted loft has bay windows, a huge terrace and a jacuzzi – the perfect backdrop for short videos shared on the TikTok app.
Social media platforms have become an inseparable part of our every day from being a site of entertainment and self-expression to providing marketers with tools to reach audiences so the concept of a house for influencers should really be not that shocking. The media company Web Stars Channel has commissioned one such dwelling in Milan. Mesmirizingly envisioned by art director John Pentassuglia, the house for influencers is believed to be the first of its kind in Italy.
Titled Defhouse, the space is designed to provide an ideal setting for producing content and as a result, its entire interior is eye-captivating and chic. Defhouse is currently shared by seven social media stars all between the ages 16 and 19.