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Twitter s U S ad revenue drops 59%

Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around?

New yorkUnited statesJoe benarrochLinda yaccarinoNicole farleyNew york timesElon muskGeneral motorsSearch engineWeb sproutSearch engine landGoogle analyticsMarine corps

Google modifies shopping ads policies to enhance transparency

The changes to the YouTube Shopping ad and Discovery products ad requirements aim to clarify policies and enforcement procedures.

Nicole farleyPolicy centerYoutube shoppingGoogle shoppingSearch engineWeb sproutSearch engine landGoogle analyticsMarine corps

Google Analytics 4 audience builder gets a refresh

GA4 has added new dimensions and metrics, more robust manipulation of event value and event count, and matching between dates.

Nicole farleyGoogle analyticsMatching betweenBlack fridayGoogle analytics helpSearch engineWeb sproutSearch engine landMarine corps

Google Chrome will soon add 6 relevance and measurement APIs

These enhancements are designed to offer a more realistic preview of the digital landscape without the presence of third-party cookies.

Nicole farleyPrivacy sandboxChrome stableProtected audienceSearch engineWeb sproutSearch engine landGoogle analyticsMarine corps

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