What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for the first time were declaring that their Business Model was not sell products, but ideas, a lifestyle, a sense of belonging that they could then extend into kind of self enclosed branded cocoons and sort of sell everything along as it was branded with this logo. Nike was really the first one to do this. They didnt ever owned their factories and this the main thing i learned when researching no logo was that there was a relationship between this aggressive the marketing, it was constantly sort of
Why fi has been an undeniable success here it is made web access cheap of the People Living in underserved locations then there are so many People Living i dont want to connect at the. However for those studying the activities of facebook and other Big Tech Companies in kenya its impossible to ignore the huge potential for data mining. Last year facebook was pushed to admit that it had added its own software to the wife i Access Points that enabled non facebook data such as customer names and phone numbers to directly flow to the corporation while Facebook Says the purpose of the software Eastern Shore that hotspots of functioning well theres no clarity on just how much Additional Data is being collected and how thats being used a lot of these companies arent african theyre not even based in kenya in africa forget kenya or longer so what is a kenyan citizenship or if you do want an American Company uses their data yourself their data markets it you know as a product and without their c
Facebook. All of them. With algorithms and that one more than just uses all customers will these businesses would generate is. They need us to like them for them to be indispensable because the more that we use them the more data we produce in the midst of a great race the dot and Big Tech Companies are on the chase. For the past 3 years academics nichol dri analysts have been investigating a phenomenon they call data colonialism. While the scales in context may have changed they say colonialism same underlying functions of empire building extraction and appropriation remain the new langue grab going on theres not land thats being grabbed its us its human life the acquisition the construction of data valuable data to corporate use out of the flow of our lives thats the lag right going on and thats why the workload is the only work that does justice to that lets think for instance of all the and use her license agreements or the terms of use that we read whenever we sign up for a new so
Spanning as far east as madagascar and a large number is believed to be due to slash and burn practices by farmers has been compounded by shorter rainy seasons why its orange dinahs Data Scientists and drought specialists who focuses on african agricultural trends he says the lack of rain in the past 3 years is having a huge impact the real issue is that the impact of these brush fires is getting worse if you look at a lot of parts of sani abacha parts of the african continent particularly the west african said hello this used to be a regular occurrence during the dry season and when the rains would come around. There would allow for grasslands to grow again but unfortunately we are seeing a very significant increase in variability of rainfall its making the rainy seasons very volatile and less predictable. Still ahead this half hour israel sends tanks and troops to its borders with lebanon and syria after carrying out acts strikes in both countries. And the u. S. Congress you to call
Facebook we chat all of them. With algorithms on that one more than just uses all customers will these businesses see what generations of donna they need us to like them for them to be indispensable because the more that we use them the more we produce in the midst of a great race and Big Tech Companies are on the chase. For the past 3 years academics nichol dri analysts have been investigating a phenomenon they call datta colonialism. While the modes scales in context may have changed they say colonialism same underlying functions of empire building extraction and appropriation remain the new lang grab going on theres not land thats being grabbed its us its human life the acquisition the construction of data valuable data for corporate use out of the flow of our lives thats the lag right going on and thats why the workload is the only work that does justice to that lets think for instance of all the and use her license agreements or the terms of use that we read whenever we sign up fo