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Sales soar at Aston Martin thanks to new SUV
The Warwickshire car maker has seen a healthy start to 2021
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Sales have soared at Warwickshire car maker Aston Martin thanks to demand for its new SUV.
The arrival of the DBX SUV has come as a shot in the arm for the Gaydon-based firm and put it on track to sell more cars this year than it did in 2019.
Aston Martin struggled to sell cars last year, with the number that customers bought dropping by 42% to just 3,394 across the 12 months.
But, as the year ended, there were signs of a return to near-normal levels, with sales in the last three months of 2020 only a little lower than they had been a year earlier, dominated by the DBX.
It shows the increasing popularity of SUVs on roads around the world.
A study from the New Weather Institute last month found that while a decade ago only one in 10 cars sold in the UK was an SUV, the figure is now four in 10.
SUVs drive spike in Aston Martin car sales
Aston Martin’s sales were driven by the new DBX (Aston Martin/PA)
The launch of a new SUV has revived flagging sales at Aston Martin, putting it on track to sell more cars this year than it did in 2019.
More than 1,350 of the luxury vehicles – long associated with the James Bond film franchise – were bought by customers in the first three months of this year, the company told shareholders on Thursday.
That compares with just 578 in the same period a year earlier.
More or less the entire increase was down to the firm’s first ever SUV, which launched last year.
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