Analytical was using data taken from fifty million facebook users yet the company failed to inform those affected cambridge analytical it was simply told to delete the data which according to media reports never happened instead facebook has opted to delete the accounts of those who brought the scandal to light. People like chris wiley former Research Director at cambridge analytics he described the Investigative Team at u. K. s channel four how the company worked a magic in i go and i ask you i say hey if i give you a dollar two dollars could you fill out this survey for me just do it on this app and you say fine i dont just capture what your responses are i capture all of the information about you from facebook but also this app can crawl through your social network and captures all of that data also so by you filling out my survey i capture three hundred records. The users facebook friends were spied on without their consent their likes their gender their Sexual Orientation and poli