christopher why lee talked to msnbc news today. what s he saying to nbc today stw how are facebook and cambridge analytica responding? it is certainly a dramatic moment for facebook. the stock is taking a hit down about 6%. cambridge analytica a company that profile voters for the trump campaign allegedly cooperated unwilling face users and weapon fiezed the profile of 50 million users without their consent in the lead up to 2016 election. this morning the founder, chris wylie whose no longer with the company, the company met to gather date on voters. this data was voted to take advantage of people s mental vulnerables and this is a company he says took fake news to another level.