we want to do home decor accessories. we want to do luggage. whatever the category. stationary. if you knew then what you know now, would you have skipped the manufacturing and distributing yourself and just gone and had a partner? it would be very hard for bliss living to start from nowhere and try to negotiate a great deal for themselves. so i think that everything we do has its progression. while the learning curve with bedding was steeper than with candles, mei now has high hopes she s building a brand with significant growth potential. helping you stay fit and healthy is all the rage. today s elevator pitcher has a line of products that are fashionable and help to avoid skin cancer. carol roth is from cnbc and riva
what we do is represent designers and design-based brands. to extend their brands, their trademarks, their design elements into a whole variety of consumer products. alana introduced mei to hugh. his company could produce big quantities at profitable price points. that way bliss living really focuses on the creative and the design area and eleri does the execution side of it. we wanted to be encompassing everything you want for a home from maybe one day bath and body product, bathroom accessorieacc to paint, carpet. and that means finding licensing partners in each of these categories who can source the supplies and navigate the industry requirements. i wouldn t know where to start. and i wouldn t know what the nuances of that business is. mei made some big changes to her company. now she focuses on licensing.