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Advertising generates most profit after first 13 weeks of a campaign

Study shows time matters when considering the effectiveness of ad campaigns.

Print beats other media channels to deliver largest ROI

As reported in The Media Leader today, the latest research from Thinkbox reveals that print delivers the highest ROI for advertisers, both in the long term (£6.36 per £1 invested) and short term (£2.74 per £1 invested).

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