All Win Co Ltd (全盈支付) yesterday launched its electronic payment service, the first managed by a convenience store chain in Taiwan.
Taiwan FamilyMart Co (全家便利商店), the nation’s second-largest convenience store chain with 4,000 stores nationwide, is a major shareholder of All Win.
The new e-payment firm expects to attract at least 1.5 million users by the end of the year, All Win president Liu Mei-lin (劉美玲) said at a news conference in Taipei.
The service awards users one reward point for each dollar spent at FamilyMart stores, Liu said.
Users can redeem the points at FamilyMart stores or its distribution partners, such as Watson’s