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Zero-waste beauty start up Everist launches waterless haircare concentrates
Vincent Gallon Share:
The new brand has unveiled its first patent-pending waterless shampoo and conditioner concentrates. The haircare products have been designed as an alternative to traditional shampoos and conditioners, and to be more convenient than bar or powders. Everist’s first products offers a creamy paste texture that is ’activated’ by the water in the shower.
Coming from big beauty, we understand what goes into making great products, said Jayme Jenkins, Chief Brand Officer at Everist.
We also know and care about the impact that the beauty industry is having on the planet. To make eco for the masses we had to do things differently. Our approach is not to solely focus on the ’desire’ to be conscious, but to have formulas that are best in class and maintain sustainability throughout their entire product lifecycle. Our haircare concentrates will change the way people look at