TAG Heuer Announces Its Watches & Wonders 2023 Collection: Including new Carrera Chronographs, an Aquaracer Professional 200, the Carrera Date and more.
Organisers of Watches and Wonders Geneva are anticipating the upcoming edition will be ‘more than a trade show’ following a successful restart in 2022.
So-called hype collaboration drops are old-hat for brands wanting to drive consumer buzz and create long lines at stores or traffic online when they land.