reporter: she burst onto the scene as posh spice, married soccer star david beckham and then lived the glamorous life of a celebrity mom. but victoria beckham s passion is fashion. i ve read many times that you say i m a control freak. absolutely. i want to be. you know, my name is on the label. reporter: on dresses, jeans, handbags and sunglasses. her line is carried by luxury retailers like niemann marcus. if it wasn t phenomenal, the dresses wouldn t sell. reporter: they re not cheap, starting at about 1,000. i put the dresses on and say would i wear it. if i would, out it goes. reporter: it s working to rave reviews, so much so that kate middleton has come calling. she has asked to try on dresses. reporter: wedding dresses? no, no.