country. we ve got all kinds. just three years ago she was stuck in a failing brick and mortar store. we would literally have days where nobody would walk in the store because there wasn t foot traffic. bored with retirement, julia decided to open her dream store. biker babes and beyond. in cottonwood, arizona. on a road frequented by motorcycle enthusiasts. she soon found the store was in a fluctuating state of feast or famine. the weather and an uncertain economy made the overhead associated with the store an anchor around her neck. we were there for about 2 1/2 years. and it was a lot of fun. i mean, i really enjoyed it, i loved the people who came in, i liked their response to the store. but still, i was missing so much. when it became clear that the store wasn t profitable enough to stay open, julia came up with a clever solution to her fluctuating foot traffic.