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Blas Canto Once dismissed as kitsch, the singing competition which wraps up in Rotterdam on Saturday is raising its profile amid ratings drop-offs for U.S. awards shows. LONDON For years television viewers in the United States and United Kingdom have dismissed the Eurovision song contest as a kitsch joke that was better known for earnest power ballads, extravagant costumes and contestants receiving nul points (no points), than a potential road to international stardom. But lately the song contest most famous for introducing ABBA to the world in 1974 has started to become more attractive to major record labels. That’s in no small part thanks to the decline of viewership of the Grammys and the MTV Video Music Awards, the massive audience of 180 million viewers that Eurovision commands and last year’s hit movie starring

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