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Fashion brands left and right - from luxury powerhouses like Gucci to high-street labels like H&M - have made sustainability a key element of their corporate strategies. It almost feels that not a day goes by without a brand announcing an eco-conscious collection or a socially responsible initiative aimed at reducing waste or making supply chains more transparent.
A key issue when it comes to sustainable fashion, however, is affordability. Can clothes and accessories made with responsibly sourced materials and by workers who are paid a fair wage in factories where conditions meet global standards actually be affordable? And should they be?
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56% of Aussies agree clothing quality isn t as good as 10 years ago
By Imogen Bailey | 26 April 2021
56.8% of Australians agree that compared to a decade ago, clothing quality isn t as good, new data from Levi s ANZ indicates.
To launch its new campaign Buy Better, Wear Longer, Levi s commissioned a survey of 1,005 Australians regarding their apparel consumption, finding that 44.9% of Aussie shoppers will still buy cheap clothes despite their low quality and short lifespan.
Meanwhile, 54% of the respondents said that of all the new clothes purchased in the past 12 months, about 10% is only worn once, or doesn t end up being worn at all.
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Marija Mrvosevic ON 26 April 2021 4 min read
Levi’s released its latest research on Australian clothes buying habits. Along with the research, the company launched the ‘Buy Better, Wear Longer’
campaign.
This campaign represents a global effort to raise awareness about the shared responsibility on the environmental impacts of apparel production and consumption.
The campaign is reminiscent of Patagonia’s 2011 efforts, with its ‘Don’t Buy This Jacket’ campaign. Even though this campaign didn’t achieve what it set out to achieve it did raise awareness and pave the road to campaigns like Buy Better, Wear Longer.
Jennifer Sey, brand president at Levi Strauss and Co. says
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Obama and Springsteen: ‘homespun wisdom’ in Renegades
The new podcast from Bruce Springsteen and Barack Obama, Renegades: Born in the USA, raises interesting questions, said Neil McCormick in The Daily Telegraph. For example: “how did we get to the point where being a podcaster was an occupation deemed worthy of a rock ’n’ roll superstar and a political giant?” There is something “discombobulating” about listening to two of the world’s most famous men swapping “banter, anecdotes and homespun wisdom”, while reflecting on the “cracked reality of the so-called American dream”. Still, their conversations are “fun and enlightening”. Both have a “folksy” manner well suited to the “fireside intimacy” of the medium, and they combine levity with deep thinking and seriousness. It is Springsteen whose eloquence is the more “poetic, rendering the political as the personal”. A highlight comes when he gets out his guitar: indeed, more songs and a fraction
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