Big Zuu has teamed up with the entertainment channel Dave to open Big Zuu s Big Eatery in West London in a bid to tackle Britain s food waste catastrophe.
The move is the latest victory for The Mail on Sunday s War On Food Waste campaign, which aims to cut the amount of food being discarded in households by 30 per cent.
It was long shunned as a vulgar Americanism. But now increasing numbers of British diners are asking for doggy bags so they can take leftovers home, with high-end restaurants also happy to comply.
The move by the UK s biggest supermarket is a boost for The Mail on Sunday s War On Food Waste campaign and will also put pressure on rivals to be more ambitious.