drum and the cowbell patterns and joining me is the man behind the cowbell pattern, the legendary percussionist in marvin gaye s got to give it up and mr. ashford, thank you for joining us and i want to get your opinion on the verdict, but tell me how you went to create that distinctive sound that is the anchor of got to give it up. well, at motown, we were known for creating different things for sound in order to fit the rhythm that we made. like we had tire chains, and things like that, that we would experiment with. so i was accustomed to looking for the new sounds. and so when we were in the studio doing got to give it up marvin wanted a cowbell sound, and i didn t have a cowbell. so i used something else. and so, when i got finished with that, he said, what else you got in the bag? i said i have a instrument here