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Ben Westcott and Shanshan Wang, CNN • Updated 12th May 2021
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(CNN) China is in the middle of a boom in rural tourism as city dwellers escape the country s rapidly expanding urban centers to head out to small communities, farms and orchards for a taste of the simple life.
And the Chinese government couldn t be more pleased.
China has one of the largest domestic tourism markets in the world. The Ministry of Culture and Tourism estimated there will be more than four billion trips made across China in 2021, a market worth just over $500 billion.
With international tourism all but impossible due to the ongoing pandemic and quarantine restrictions, a demand for domestic alternatives isn t surprising especially as China is home to 55 UNESCO World Heritage Sites.
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