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IPL media rights auction: Disney refuses to bow down before Reliance

Disney knows that not only Rs 5,500 crore (current revenue from IPL) will be wiped out from its annual revenues but it will also have to re-draw its plans for India market if it blinks

IPL media rights: From broadcasters to tech giants, what will be the gameplan for Sunday s e-auction

Almost all the big broadcast and digital players seem to have fallen prey to BCCI’s plan. The board has not fixed the base price on the basis of valuation and projected ROI, sensing that no one can afford to leave the tournament’s rights at any cost

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