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TOKYO Japanese e-commerce firm Rakuten Inc said it will tie up with Japan Post Holdings Co Ltd in logistics with the postal and banking giant also taking an 8% stake in Rakuten as competition heats up with rival Amazon.com Inc.
Rakuten, whose services include e-commerce, telecoms and payments, competes with Amazon in the world’s third-largest economy, though it has far less of a global reach.
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Last year it acquired a 20% stake in Walmart Inc’s Japanese unit. It has had a partnership with the unit, Seiyu, since 2018.
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TOKYO (Reuters) - Japanese e-commerce firm Rakuten Inc said on Friday it would sell an 8.32% stake to postal and banking giant Japan Post Holdings Co Ltd, deepening a logistics tie-up in the face of competition from rivals such as Amazon.com Inc.
FILE PHOTO: The logo of Rakuten is pictured at the headquarters of Rakuten in Tokyo, Japan, May 15, 2019. REUTERS/Sam Nussey
Rakuten, which plunged to an operating loss in 2020, is under pressure on multiple fronts as it battles Amazon in e-commerce and takes on Japan’s cash-rich telcos with its own mobile network.
“Rakuten is the best partner for us, as it has advanced digital technology,” Japan Post Holdings Chief Executive Hiroya Masuda told a news conference.
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