Walmart is cooking up content.
The retailer is churning out a veritable buffet of new food content for its Walmart Cookshop streaming video service, including segments featuring cooking tips and recipe demonstrations from stars like Sofia Vergara, chef Jamie Oliver, Patti LaBelle and Ree Drummond, otherwise known as as The Pioneer Woman. Ree Drummond, also known as Pioneer Woman. (Pillsbury)
Walmart is serving up nearly 40 free cooking videos with 22 new episodes via its partnership with Eko, an interactive video platform available on Walmart’s website, according to Eat This, Not That! Episodes include Perfect Party hosted by Sofia Vergara and her son Manolo, and Set the Table featuring Ree Drummond s hosting tips.
Walmart Has Free Cooking Shows And Videos On Its Site delish.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from delish.com Daily Mail and Mail on Sunday newspapers.
Singer Patti LaBelle has taken part in Walmart Cookshop, a free interactive video hub.
Celebrities and interactive videos and related tools could help Walmart gain more power among food retail shoppers.
In another example of how retailers of all types including those selling groceries are trying to deepen the consumer experience, Walmart and Eko, an interactive video company, are expanding Walmart Cookshop. The free interactive video hub offers custom content from such celebrity chefs and hosts as Jamie Oliver, Sofia Vergara, Patti LaBelle and Ree Drummond, a.k.a. The Pioneer Woman.
Walmart Cookshop has gained 22 new episodes, including a special featuring Sofia Vergara and her son Manolo. New episodes of Tasty, Shortcut Chef, Veggie Boost, Mystery Basket and Over the Top are now available, along with a variety of improved features and updates to the Walmart Cookshop interface, including updated player controls, a “My Favorites” section to save recipes, a new