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Registering Slogans in the United States Published: April 21, 2021
Elizabeth Stafki Pirkey Barber PLLC Austin, Texas, USA INTA Bulletins North America Subcommittee
Slogans can be highly effective promotional tools. By design, they are attention-grabbing and punchy. They may convey information about goods or services or make a claim that the goods or services are the best that money can buy. However, some of the same elements that make slogans attractive to brand owners can also render them unregistrable.
This article examines some of the most common grounds for refusal of registration for slogans in the United States and proposes tips for avoiding them, especially at