Admittedly, as the head of a creative agency, this wasn t a question I thought I d ever have to seriously answer. But the question has surfaced and I d like to empathically say, YES! copywriting is still important and possibly more important than ever.
SVP, engagement strategy, CDM Princeton
Women are now leaving the workforce at four times the rate of men. What needs to be done to alleviate this?
This stat indicates that women are losing choice. Between the pay gap issue and domestic inequities at home, we have a sad state of affairs. To reverse this trend, weâd need a major cultural reset of expectations for women at home, at work and policies that ensure subsidies for childcare and equal compensation. In the meanwhile, we can all make a difference right now. We can hire women, compensate them equally and provide flexibility for them to better navigate home/work life.