today is a big ty. today is a big tech day. apple launching its new mobile wallet system called apple pay. it s a high-tech way to buy things with your iphone. i m not so sure about this. a lot of folks, wondering like reena, is it safe? tina trinh investigates. reporter: apple is banking on apple pay. the ceo tim cook took the stage at last week s event to discuss the new features that will allow people to pay with their iphone 6 instead of using a credit or debit card. it s easy, it s secure and yes it s a private way to pay for things. reporter: but is it? jennifer lawrence and kate upton would probably disagree. their photos turned out to be not so private after hackers accessed them, allegedly through the company s cloud server.