Flying high: organic category report 2021 thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.
29th April 2021
New research for Waitrose has shown that there has been a sharp rise in shoppers turning to organic food and drink during the pandemic. A quarter of those questioned increased the number of organic items in their shopping basket or bought organic produce for the first time over the past 12 months.
The OnePoll study also revealed that 61% of people would like to buy more organic products in future.
Top of the list of reasons for buying more organic food and drink was a concern about the environment and climate change, cited by 39%, closely followed by concerns about food standards, and a renewed interest in cooking, both cited by 36%. A third of respondents said reconnecting with nature and wildlife had also influenced their shopping habits.
Prince Charles has penned an article for Waitrose s weekly newspaper claiming the fundamental value of nature is increasingly at stake as he praised the John Lewis Partnership for becoming the first retailer to sign up to his ambitious Terra Carta.
Writing in the supermarket s free Waitrose Weekend publication, the Prince of Wales, 72, said the world is at a tipping point as it faces the triple threat of climate change, catastrophic biodiversity loss and now coronavirus .
He addressed the fierce and urgent need to secure a sustainable future, which is why he launched his Terra Carta.
Charles s Earth Charter initiative, which has parallels with the Magna Carta, aims to encourage the private sector to safeguard the planet by adopting sustainability and to invest £7.3billion in natural capital by 2022.
Prince Charles pens an article for Waitrose Weekend msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.
He praised the company as the first retailer to sign up for his ambitious Terra Carta initiative.
Charles wrote: I have been so encouraged by the enthusiastic global corporate response to this call to action - there seems to be a real sense of the fierce and urgent necessity to act before it is literally too late. When I heard the John Lewis Partnership was to become the first retailer to sign up, I was particularly delighted. Not only are John Lewis and Waitrose Royal Warrant holders but, of course, Waitrose is home to Duchy Organic, the company I started more than 30 years ago to show it was possible to produce high quality food working in harmony with nature, one of the principles that lies at the heart of the Terra Carta.