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The Sky-High Prices of Sneaker Obsession: The Most Expensive Trainers Ever – International Supermarket News
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The Sky-High Prices of Sneaker Obsession: The Most Expensive Trainers Ever – International Supermarket News
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Rapper and designer Kanye West has made a fortune out of his Yeezy brand, with sales generating nearly $1.7 billion in revenue in 2020, according to
Bloomberg.
But before he turned his Adidas collaboration into the phenomenon it is today, West, who was No 2 on
Forbes’ highest paid celebrities list last year, first went to shop with Nike.
The association soon turned acrimonious, eventually ending in 2013 and even inspired West’s 2015 single
Facts, now known as the Nike diss track
. I took the Adidas deal because I have royalties and I have to provide for my family,” West told New York’s Hot 97 radio station when announcing his separation from Nike, which had never collaborated with a non-sporting personality before the rapper.
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