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The rise of micro-influencers and how they can help brands connect with target audience

The rise of micro-influencers and how they can help brands connect with target audience
financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.

Jones mathewAlia bhattInfluencer market reportMega influencersMega influencerWafer style

Lay s Gourmet aims to capture the premium end of the consumer segment, says PepsiCo s Shailja Joshi

In her interaction with BestMediaInfo.com, Shailja Joshi, Director-Marketing (Potato Chips Category), PepsiCo, announced the company’s plan of providing a premium and indulgent experience to the consumers with Lay’s Gourmet

Wunderman thompsonShailja joshiBestmediainfo bureauNegi delhiPotato chips categoryCracked pepperThai sweet chilliVintage cheeseWafer styleWafers styleSizzlin hotLays gourmetShailja joshi

Brands celebrate the little nuances of love this Valentine s Day

Brands celebrate the little nuances of love this Valentine s Day
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Ankit kasliwalRaksha bandhanSuhail nayyarShailja joshiSanya malhotraSiddhant chaturvediYogeshwar sharmaAlia bhattFragrance divisionTitan companyValentine day campaignGurga puja diwali christmasRepublic dayIndependence daySaint valentineRose day

Lay s spreads magic with new campaign for its wafer thin chips

Lay’s is also engaging with influencers, who will take the audience on a magical journey through entertaining illusions and tricks.

Gauhar khanAvneet kaurShailja joshiSiddhant chaturvediHina khanAnushka senShehnaaz gillRaghav juyalNupur sanonJasmin bhasinSiddharth nigamAlia bhattWafer stylePotato chips categoryPepsico indiaPaper thin

Alia Bhatt performs magic tricks in Lay s new ad for thinnest chips

MUMBAI: Lay’s has launched a new digital campaign for its recently introduced “thinnest range of chips” - Lay’s Wafer Style. Titled ‘#TheThinPossibleChip’, the campaign encourages fans to try fun and quirky magic tricks using the flavourful and light, “Lay’s Wafer Style – a chip so thin and paper-like, that it disappears.”

Anushka senGauhar khanRaghav juyalJasmin bhasinShailja joshiAlia bhattSiddhant chaturvediWafer stylePotato chips categoryPaper thinWafer thinTangy treatSundried chilliClay sAlia bhattSiddhant chaturvedi