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How Purpose Can Shape Agencies in 2021 5 shops share their journeys Purpose can build a strong foundation for agencies and their clients. Filo/Getty Images December 30, 2020 In 2019, deliberating Adweek’s Agency of the Year, the jury noticed something about McCann’s work that was submitted: there seemed to be a lot of work that leaned into purpose. The agency’s signature campaign for Microsoft’s Adaptive Controller was well-known and high-profile. But other work for brands like L’Oreal, Mastercard, Ikea and GSK proved that purpose and commerce could live in harmony. Don t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth.

New yorkUnited statesBen jerryWadeb morrisonOliver russellUniversity of oregonCarolyn chambersBill oberlanderNew york cityBlack lives matterபுதியது யார்க்ஒன்றுபட்டது மாநிலங்களில்பென் ஜெர்ரிடெப் மோரிசன்ஆலிவர் ரஸ்ஸல்பல்கலைக்கழகம் ஆஃப் ஓரிகந்