The third edition of the Insect of the Year election started on Sunday. Five native insects have a chance to win the title. They are each "represented" by a well-known Dutch person. The public can vote until Friday, April 12, via insectvanhetjaar.org.The aim is to make insects more popular among the general public and to put unknown species more in the spotlight. "Many people still have a crush reflex when they see an insect," says Aglaia Bouma, insect expert and one of the initiators of the election.