More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more
Short-term rental host recruitment is a new high-stakes battle in online travel, and Expedia’s Vrbo drove home that point in kicking off a new online advertising campaign that informs hosts that if they list their homes on Vrbo they’ll attract “the guests who stay longer and spend more” than Airbnb guests.
The script of one of Vrbo’s YouTube videos, which was released Thursday, states, “If you only list your vacation home on Airbnb, you might get a few people. You might attract someone looking for a quaint little studio. But if you list it on Vrbo, you’ll attract families looking for a bit more and who spend over twice as much more. Your dream guests await. Become a Vrbo host today.