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L Occitane Buys Home Fragrance Brand Dr Vranjes Firenze – WWD

L'Occitane has purchased the luxury home fragrance brand Dr. Vranjes Firenze in a deal valued at 150 million euros, according to industry sources.

L Occitane buys Florentine luxury home fragrance brand Dr Vranjes

Beauty manufacturer and retailer L Occitane Group has bought luxury home fragrance brand Dr. Vranjes Firenze from Bluegem, the European private equity firm said on Thursday. The deal.

L Occitane Group acquires Dr Vranjes Firenze

The group has bought luxury Italian home fragrance brand Dr. Vranjes Firenze, as part of its “strategy to build a geographically balanced portfolio of strong premium beauty and fragrance brands”.

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